1) Please state your name, name your food truck, the type of food you serve, and how long have your food truck been in operation?
Marked5 – David Ly is the founder of Marked5, who traveled extensively in Asia and decided to come up with this burger concept with a spin on our Asian American heritage and started his own Burger Revolution. The truck has been in operation for roughly 4 and a half months.
2) When and how did you come up with the idea of serving food in a truck and how did you decide on your menu?
Marked5 is a gourmet food truck with the mission of creating high quality burger/sandwiches with innovation and care. By focusing on three very important key points, quality, innovation, and convenience, we strive to provide the best experience for all of our patrons. The name Marked5 actually is a literally description when a person is experiencing our burger, the rice patty imprints all five fingers as the patron making his or her own mark/claim on the burger!!
3) How has LA influenced you and your food truck and do you think it’ll be the same, for you, if you were in a different part of the country?
As LA natives, the abundant influence on Asian cuisines is the main reason for the new concept, and if in a different part of the country, would definitely have a different concepts.
4) Speaking of, a different part of the country, another crazy food truck spot currently is NYC. There seems to be a lot of fighting going on between the well established food trucks/carts and the newcomers. And recently The Dessert Truck, a well-loved truck, was not able to renew their permit from NYC and everyone has begun to talk about the backlash. Being in LA have you experienced any of these sort of old food trucks that have been around for 10 years or more getting into fights with the newcomers? And what about the City of LA? Has anyone given you a hard time?
Since the food truck movement has only been heated up the last 9 months, there are really no new food concept trucks that are more than a year old; therefore, conflicts between new and old trucks are pretty minimal. Some blacklash actually comes from established restaurants that prompted LAPD to issue tickets to food trucks base on parking and zoning violations. A group of friendly trucks are looking into permanent spots similar to the traveling farmer’s market concept.
4a) Any comments on the recent trouble from the restaurants and the police on Wilshire Blvd?
We respect and understand the resistances restaurants may have on Wilshire Blvd., and are mindful of being able to find a way to co-exist with all adjacent businesses around our truck stops.
5) I have noticed a lot of the food trucks are excited to see one another and to try each other’s food. Do you think that is important for this new wave of trucks? To bond together?
Yep, most of the original concept trucks are usually very friendly with each other as they are really not competing directly. There are enough business to go around, and it really creates more buzz when the trucks are tag-teamed together!
6) How do you think this new wave of food trucks is changing the food scene in LA?
This concept comes in the mist of the recession and allows consumers to gain access to amazing food and convenient service, and the trend should continue and become great food options and attractions to LA.
7) 2009 is definitely the food truck year, why do you think that is?
The recession really is the main driver to the popularity of the food trucks, it allows consumers who have limited time to access fast, gourmet food at a great price.
8) Do you see the food truck trend slowing down at all? What do you think will happen in 2010?
There will be more truck concepts coming online in 2010, and we should see a more organized system for trucks in the future as the business goes into maturity.
9) Why do you think people are so fascinated with food trucks?
Food always tastes better on the street and its definitely a lot more fun yet cost effective!
10) Let’s say there’s someone out there that has never been to a food truck and has never heard of you before. Which 1 item will you offer him/her to try off of your menu?
Torakku Beef burger, 100% Angus Beef marinated in Marked5 secret Tarakku sauce along with fresh romaine, tomato, and our signature rice buns!!
– Marked5 on Twitter